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avatar for Ross Gordon

Ross Gordon

CEO and Founder
Ross Gordon is the Founder & CEO of The Catch Company and Mystery Tackle Box, the outdoor industry's largest subscription box. Prior to starting Mystery Tackle Box Ross had built and sold CraftJack, a lead-gen company in the home improvement space, as well as a number of other affiliate marketing businesses. Having spent millions of dollars on media across his companies, Ross has a deep understanding of customer acquisition strategies across display, paid social, SEM, SEO, video, and other emerging platforms.